Privacy Policy

Last updated: January 30, 2026

Bay Radiology (“we,” “our,” or “us”) is committed to protecting your privacy and safeguarding the personal information you provide when using our website. This Privacy Policy explains how information is collected, used, and protected when you visit our website.

By using this website, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

Words with capitalized initial letters have meanings defined below. These definitions apply whether the terms appear in singular or plural form.

Definitions

  • Company refers to Bay Radiology Associates, P.A., doing business as Bay Radiology, located in Panama City, Florida.
  • Website refers to Bay Radiology’s website, accessible at https://bayradiologyassociates.com/.
  • You means the individual accessing or using the Website.
  • Personal Data means information that identifies or can be used to identify an individual.
  • Usage Data means data collected automatically when using the Website.
  • Service Provider means third parties who assist in operating or analyzing the Website.

Information We Collect

Personal Data

While using our Website, you may voluntarily provide certain personally identifiable information, including but not limited to:

  • Name
  • Email address
  • Phone number
  • Information submitted through contact forms or appointment request forms

We do not collect medical records or protected health information (PHI) through this Website unless explicitly stated.

Usage Data

Usage Data is collected automatically and may include:

  • IP address
  • Browser type and version
  • Pages visited
  • Time and date of visits
  • Time spent on pages
  • Device identifiers

This information helps us understand how the Website is used and improve functionality.

Cookies and Tracking Technologies

Our Website may use cookies and similar technologies to enhance user experience and analyze Website performance.

You can configure your browser to refuse cookies or notify you when cookies are being sent. Disabling cookies may affect certain Website features.

Types of cookies we may use include:

  • Essential cookies necessary for Website functionality
  • Analytics cookies to understand usage patterns
  • Preference cookies to remember user settings

How We Use Your Information

We may use collected information to:

  • Operate and maintain the Website
  • Respond to inquiries or appointment requests
  • Improve Website functionality and content
  • Monitor usage trends and Website performance
  • Communicate important updates related to the Website

We do not sell or rent your personal information.

Patient Portal

If you access Bay Radiology’s patient portal through this Website, please note that the portal is operated through a secure, third-party system and is subject to its own privacy and security policies. Information submitted through the patient portal, including protected health information, is handled in accordance with applicable healthcare privacy laws.

Sharing of Information

We may share information only in the following circumstances:

  • With trusted Service Providers who assist in operating the Website
  • To comply with legal obligations or lawful requests
  • In connection with a business transfer, such as a merger or acquisition

All third parties are required to protect your information and use it only for authorized purposes.

Data Retention

Personal Data is retained only as long as necessary for the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Usage Data is generally retained for a shorter period and used for internal analysis.

Data Security

We take reasonable administrative, technical, and physical measures to protect your information. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

This Website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the Website, please contact us so we can remove it.

Links to Other Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Continued use of the Website after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy, you may contact us:

Bay Radiology
Administrative Office
521 N. Palo Alto Avenue
Panama City, FL 32401
Phone: 850-747-4900
Website: https://bayradiologyassociates.com/